Our work
What a launch looks like when it's lit properly.
A launch gets one shot at the press, the neighborhood, and the algorithm. Most owners spend it on phone photos and a "coming soon" post. We make your opening look like the event it is, and make sure the people who show up come back.
Why most launches underperform
Food writers, local accounts, and the algorithm all look at you in the same two weeks. Phone photos tell them you're not ready, even when the kitchen is.
You open to an empty follower list and a Google profile that doesn't exist yet. Every week of silence before opening is a week your competitors own.
A new restaurant with four reviews loses to a mediocre one with four hundred. Without a system asking at the right moment, you'll stay at four for months.
Opening week is chaos. The content that should be going out is the first thing that gets dropped, exactly when it matters most.
What's included
Content that makes people want to be there, and systems that turn opening-week curiosity into regulars.
The space, the menu heroes, the bar, and the team, lit and styled before the first cover.
One cinematic launch piece and a bank of vertical clips cut for Instagram and TikTok.
Teasers, soft launch, grand opening, and the two weeks after, scheduled and published for you.
Set up, verified, categorized, and loaded with the shoot, so you show up on Maps from day one.
Every happy first guest is asked at the right moment. You leave month one with a rating, not a wish.
Opening-week visitors become a list you own. The second visit is a text away, not a hope.
How it works
We map the story, the menu heroes, the shot list, and the launch calendar with you and the chef.
Photo and video captured once the space is dressed and the kitchen is testing, with time to light every plate.
Content goes out on schedule. Google profile is live. Review and SMS systems switch on with the first cover.
Ninety days of publishing, review growth, and bringing first-timers back, so the opening buzz turns into a base.
Our work
Launch questions
Six to eight weeks before opening. That gives time for a pre-opening shoot once the space is dressed, a content calendar for soft launch and grand opening, and the review and SMS systems to be live before the first guest sits down.
A pre-opening photo shoot, a launch film and short-form video, launch-week social content, Google Business Profile setup and optimization, a review generation system, and an SMS list that starts with your first guest. Ongoing content and systems continue through the first 90 days.
Yes. The best launch content is captured before opening, when the space is finished, the kitchen is testing the menu, and there is time to light every dish properly. We also shoot during soft launch to capture real service.
Tell us your opening date. We'll tell you exactly what needs to happen between now and then.
Plan My Launch